November 27, 2008

Clothing for Change


Imagine browsing the stores looking for fun new fashions, checking the fit, feeling the softness, checking the tag to find “Made with 100% cotton, grown with 1/3 pound of pesticides, colored with reactive dyes fixed with heavy metals and produced by children in unsanitary, low-wage sweatshop conditions.” Labeling standards don’t yet require that information, and nobody is offering it up voluntarily, but the reality is that the latest trendy top you are looking at just might fit the bill.

For health and social reasons, many consumers today have made the switch to cotton from petroleum-based synthetic fibers such as polyester, but the fabric of our lives is not necessarily a choice without consequences. Globally, 25% of insecticide use is attributable to cotton production. In addition, conventional growing of cotton makes heavy use of pesticides and fertilizers. These insecticides, pesticides, and chemical fertilizers then seep into our soil and waterways. The Environmental Protection Agency (EPA) has deemed seven of the top 15 pesticides used on U.S. cotton crops to be potential or known human carcinogens.

Much of the apparel in the US is made in sweatshops where workers labor in unsafe, unsanitary conditions, are paid wages so low they must struggle to provide for their families, and children are exploited.

Fortunately, there are alternatives. Today’s fashion market has a wealth of environmentally and socially responsible options, such as organic cotton, hemp, bamboo, soy, and organic wool.

Certified organic cotton is grown with consideration for the natural biodiversity, without the use of harmful pesticides and fertilizers. The advantages go beyond the health and environmental benefits though. Organic cotton fibers tend to be longer-staple, producing stronger softer yarns, and, thus longer-lasting softer garments.

Let's not stop with organic cotton. Hemp is another natural fiber beginning to blossom in the eco-fashion industry. Hemp is most often grown without herbicides, fungicides or pesticides. With fibers longer, stronger and more absorbent than cotton, hemp produces strong yarns and garments that last. Naturally resistant to bacteria and UV light, hemp is a great choice for socks, shoes, and apparel.

And how will it look in your closet? The days of loose hemp anti-styles are no longer. Today’s hemp wear has its place in cutting edge design, knits that hug the body, linen-quality dresses that flatter the figure, and sturdy canvas shoes.

So don't be discouraged that 100% cotton isn't such a 100% natural choice. Today we have many options in eco-friendly and socially responsible apparel without compromising fashion. Fashion is about finding your own style. Shouldn’t your style be in line with your values?

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